As a User Experience Designer, you know your work improves products, makes users happy, and prevents costly design mistakes. But how do you prove that to stakeholders and executives? The key is to frame user experience results in terms of Return on Investment (ROI) — showing how your work impacts revenue, efficiency, and customer retention.

As a User Experience Designer, you know your work improves products, makes users happy, and prevents costly design mistakes. But how do you prove that to stakeholders and executives? The key is to frame user experience results in terms of Return on Investment (ROI) — showing how your work impacts revenue, efficiency, and customer retention.

Imagine you’re in a meeting with a potential client, colleague from another department, or even an executive, and they ask, “User Experience, hmmmm … so what exactly do you do?” You have less than a minute to explain the value of UX without losing their interest. You need an elevator pitch.